This project was a part of the course Vector graphic, provided by Uppsala University. Link to the graphic manual can be found at the bottom of this page.
The project was to create a graphical profile/manual for a fictional or real company. The work process contained brainstorming and research, reference materials, sketches, completion and delivery. The manual consisted logotype, typography, colors and graphical guidelines.
I chose to create a graphical profile for a fictitious company as the time frame was limited. The profile I set up was a design agency with two female employees. My goal was to communicate the company's identity in a dynamic, professional and serious form, yet inviting and curious. I came up with the name Cool Beans which I think match the company's personality. It is an expression that refers to great, fine, remarkable and similar positive words. A slang term that began in the late 60's and popularized by pop culture.
Together with my friend Ellen Jansson, we started sketching ideas. We had a brainstorming session with playful fonts and clear sans-serifs for good readability. When the logo was decided, I started to work with a graphic manual. To obtain a visual touch and feeling, I used mockups and the colors orange, turquoise and graphite grey. Playful and professional together, both the warm feeling of orange and the turquoise that symbolizes representativeness, dignity and stability.
Results & Challenges
One of the challenges was the set time frame and to decide an alternative to continue working with. However, I think it's important to work after a clear deadline to increase productivity. After the project, I can say that I look at logos, typography and colors differently. I notice more details and the overall flow that the logo, typography and color bring together.